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Critiquing J.C. Penney’s Plan

J.C. Penney’s CMO calls out the dilemma of marketing clutter in his quote announcing the company’s “2007 Back-to-School” campaign: “While traditional marketing remains an important part of our...

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L.A.’s Outdoors go Digital

Hello! We here at Marketing Through the Clutter are back from our summer vacation and ready to resume our critiques of the good and the bad of marketing in today’s busy world.  Circa December 2006 I...

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Heineken A Winner at the U.S. Open

I found this article in Forbes and wanted to talk about it before it was too late.  Sports marketing is a personal interest of mine and this piece does a great job of showing how sponsors of the U.S....

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KISS: Keep it Simple, Stupid

This AdRants post says the best practices for billboard advertising better than I ever could. What is the expression, “The more you add the more you take away”? (Or something to that effect.) I wish...

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Quantifying the clutter

When I created this blog, I had information such as this in mind: “As consumers, we see over 3,156 images a day. We’re just not conscious of them,” says Marshal Cohen, chief industry analyst of the...

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